Benjamin Karsch has joined Revlon as executive vice president, chief marketing officer, Revlon Consumer. Karsch is an expert in consumer-facing brands and packaged goods. A member of Revlon’s Global Leadership team, Karsch will lead the Revlon Consumer division’s global brand marketing, product development, consumer engagement and public relations.

Most recently, Karsch served as Cigna’s chief marketing officer. In prior roles, he led global marketing at Las Vegas Sands, served Fortune 100 packaged goods clients at McKinsey & Company, and held brand management leadership roles in both the U.S. and overseas markets at Procter & Gamble and Johnson & Johnson